Interactive technology can also extend beyond the booth: Push notifications sent to the phones of attendees can invite them to a special event held at your booth-perhaps to attend a virtual reality experience that culminates in a chance to win a VR setup of their own. As with every other element of your exhibit, the technology you use should help your booth visitors interact and engage with your brand. If you’re planning a video wall, bear in mind that all elements of your presentation-just like all aspects of your booth-should be thoughtfully selected to make sure you’re not bombarding visitors with underwhelming content, such as generic stock images. As the technology behind touchscreens grows in leaps and bounds, interactive video walls and touchscreens on monitors, tablets, or kiosks placed around your booth are more popular than ever, giving visitors a tactile and self-guided introduction to your brand. Clusters of VR-begoggled attendees spark instant curiosity from passersby. The Best Interactive Trade Show Booth Ideas Use Technology PurposefullyĪs covered in our recent piece on trade show trends, virtual reality -and its up-and-coming cousin, augmented reality -can provide attendees with a memorable interactive experience at your trade show booth. The Best Ways to Make Your Exhibition Booth a Success.Best Interactive Trade Show Booth Ideas.The Best Medical Device Trade Show Display Ideas.How the Best Exhibition Design Firms Can Influence Your Audience.
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